Content Creation
Get the copy right and it’s a powerful marketing tool. I write blog posts, copy for websites and ecommerce product descriptions. If you want to see some of my work visit my Portfolio page.
Blog Posts
- Professionally written and well researched
- 500-800 word blog posts
- Sourcing of 1-3 royalty free images if required
- Keywords included for SEO
Website Copy
- Engaging web copy with SEO & conversion in mind
- Full websites or selected pages
- New pages or reworking of existing
- Image sourcing
Ecommerce Product Descriptions
- Copy long enough to cover the essentials but short enough to be interesting
- Explaining the features
- More importantly highlighting the benefits
The Process
How it works can vary depending on the size of the project, but I alway try to follow the four steps below. With two rounds of revisions included in the process, there is plenty of opportunity for you to modify the copy so you are completely happy with it.
❶
The brief
- Get in touch and we can have a chat
- I want to understand your brand, customers and objectives for the content
- I’ll create the brief for you to approve based on our conversations
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Outline draft
- I’ll do some high level research
- Next I’ll write an outline of the copy – this includes the structure, sub headings and a paragraph of copy
- I’ll send this to you to approve the style or provide amendments
❸
First draft
- I will complete more detailed research if required
- Then I’ll finish the first draft, incorporating your feedback
- Source any images
- I’ll send you everything for any feedback or amends
❹
Final copy
- I’ll make any final changes required
- Then send you the final content & images so you can publish it
- Job done!