Get the copy right and it’s a powerful marketing tool. I write blog posts, copy for websites and ecommerce product descriptions. If you want to see some of my work visit my Portfolio page.
Blog Posts
Professionally written and well researched
500-800 word blog posts
Sourcing of 1-3 royalty free images if required
Keywords included for SEO
Website Copy
Engaging web copy with SEO & conversion in mind
Full websites or selected pages
New pages or reworking of existing
Image sourcing
Ecommerce Product Descriptions
Copy long enough to cover the essentials but short enough to be interesting
Explaining the features
More importantly highlighting the benefits
The Process
How it works can vary depending on the size of the project, but I alway try to follow the four steps below. With two rounds of revisions included in the process, there is plenty of opportunity for you to modify the copy so you are completely happy with it.
❶
The brief
Get in touch and we can have a chat
I want to understand your brand, customers and objectives for the content
I’ll create the brief for you to approve based on our conversations
❷
Outline draft
I’ll do some high level research
Next I’ll write an outline of the copy – this includes the structure, sub headings and a paragraph of copy
I’ll send this to you to approve the style or provide amendments
❸
First draft
I will complete more detailed research if required
Then I’ll finish the first draft, incorporating your feedback
Source any images
I’ll send you everything for any feedback or amends
❹
Final copy
I’ll make any final changes required
Then send you the final content & images so you can publish it
Job done!
The Costs
My fee will vary depending on the project size and scope. As a rough guide a single blog post with images is £100 and 4-5 pages of web copy starts from £250. Rates for projects, website content bundles and retainers can be agreed.