Here is a small selection of my work
Here is a selection of the copywriting projects I have completed. Work includes blog post, top 10 lists, infographics, product pages and converting press releases into compelling articles. I particularly love writing about food & travel but I will happy write about anything as long as I am provided with the right brief.
Find out more about my copywriting services here.
A top 5 list of places to eat cake in York to take advantage of traffic during the Bake Off.
I conducted customer and competitor research to establish what content to feature and where. I A/B tested various page elements and added TripAdvisor content to improve conversion rate. Finally, we re-wrote hotel descriptions to improve SEO.
I absolutely love usability testing – I really enjoy watching & listening when people are using websites. I never fail to be surprised when they don’t do what I think they should do! Seeing real people use your site is the best way to discover how to improve it.
Find out more about my UX & Usability services here.
The product pages on superbreak.com received the most traffic on the site, however the design hadn’t been updated for over 5 years and lacked many features. I usability tested prototypes of the new designs with 8 customers and gained valuable input and enhancements that were incorporated into the final development.
Users of this B2B site for SuperBreak were very happy with it – the site has received numerous industry awards. However I conducted usability testing with 6 travel agents and we developed a range of enchantments to the site as a result of the testing, which made the site even quicker and easier for the agents to use.
A range of multiple night packages, on specific dates were available on superbreak.com, however data analysis identified a low conversion rates as users were often returned no availability. I remote user tested a prototype of a new calendar design showing the availability and durations. After the changes conversion rate improved by over 50%.
Here are just a few of the UAT projects I have been involved in. All projects included complex integrations with third parties, live availability and booking functionality. In a nutshell, they were really complicated and quite stressful but went live with no major issues – hooray!
Find out more about my User Acceptance Testing services here.
Integrated train times and prices via Evoli Rail System, combined with hotel availability. Tested B2B, B2C websites and mobile developments against 100’s of test scenarios and managed a team of testers reporting and de-duping issues.
Complex business rules and different airlines via Multicom and Travelport made this project very challenging. I documented detailed test plans and managed a team that tested B2B, B2C websites. Logged, de-uped and re-tested issues.
Integration with Elgar booking system for Eurostar times and prices which were combined with hotels. Complex business rules to incorporate train travel from anywhere in the UK to Paris via two-leg train journey. Tested B2B, B2C on desktop & mobile.