Here is a small selection of my work

Copywriting

I write website copy, blog posts, articles and product descriptions but I believe in understanding the customer, the brand, your products and business, before I write a single word.

Usability Reviews

Using remote user testing and detailed competitor analysis, across a range of devices, I can review your website and provide a report that includes a list of items to fix, enhance or A/B test.

User Acceptance Testing

I can create test plans and then throughly test your website until it is error free across a range of devices and browsers. I log issues with reproducible steps so a developer can easily review and fix them.

Copywriting

Here is a selection of the copywriting projects I have completed. Work includes blog post, top 10 lists, infographics, product pages and converting press releases into compelling articles. I particularly love writing about food & travel but I will happy write about anything as long as I am provided with the right brief.

Find out more about my copywriting services here

Food & Drink

I have always loved reading about food (my cookery book collection is out of control) and I also love writing about food & drink, be it recipes or restaurant reviews. One day I hope to achieve my dream a write a cook book.

A review of brunch in the newly opened Ivy in York for foodiefriendsyork.com.

A top 5 list of places to eat cake in York to take advantage of traffic during the Bake Off. 

Reasons why Spark:York is great and a round up of the food sampled so far for foodiefriendsyork.com.

Parenting & Family

Well I am certainly not claiming to be a parenting expert but I enjoy researching and writing about all things family and parenting and family related.

Created content and designed a range of infographics in the branding & style for York Mumbler.

Researched and written numerous blog posts, top 5 and top 10 list, endorsed with recommendations from a facebook group. All  based around family topics for York Mumbler.

Adapted press releases and extensively researched upcoming events to create articles for York Mumbler

Travel

I worked in the travel industry for 20 years so I have written some travel content in my time. I particularly enjoy writing landing pages and product descriptions, to ensure they offer everything a customer might want to find out - it's all about the detail.

I completed the whole website for Ravenscraig House in Staithes. The project involved designing the information architecture, researching and creating the content and sourcing images. I developed a fully responsive website using WordPress.  

I was responsible for the creation of many sections of superbreak.com. Projects involved researching competitors, specifying section structure, briefing page designs and creating content style guidelines around target keywords.

I conducted customer and competitor research to establish what content to feature and where. I A/B tested various page elements and added TripAdvisor content to improve conversion rate. Finally, we re-wrote hotel descriptions to improve SEO. 

Usability Reviews

I absolutely love usability testing – I really enjoy watching & listening when people are using websites. I never fail to be surprised when they don’t do what I think they should do! Seeing real people use your site is the best way to discover how to improve it. 

Find out more about my UX & Usability services here.

The product pages on superbreak.com received the most traffic on the site, however the design hadn’t been updated for over 5 years and lacked many features. I usability tested prototypes of the new designs with 8 customers and gained valuable input and enhancements that were incorporated into the final development. 

Users of this B2B site for SuperBreak were very happy with it – the site has received numerous industry awards. However I conducted usability testing with 6 travel agents and we developed a range of enchantments to the site as a result of the testing, which made the site even quicker and easier for the agents to use. 

A range of multiple night packages, on specific dates were available on superbreak.com, however data analysis identified a low conversion rates as users were often returned no availability. I remote user tested a prototype of a new calendar design showing the availability and durations. After the changes conversion rate improved by over 50%.  

User Acceptance Testing

Here are just a few of the UAT projects I have been involved in. All projects included complex integrations with third parties, live availability and booking functionality. In a nutshell, they were really complicated and quite stressful but went live with no major issues – hooray!

Find out more about my User Acceptance Testing services here

Integrated train times and prices via Evoli Rail System, combined with hotel availability. Tested B2B, B2C websites and mobile developments against 100’s of test scenarios and managed a team of testers reporting and de-duping issues. 

Complex business rules and different airlines via Multicom and Travelport made this project very challenging. I documented detailed test plans and managed a team that tested B2B, B2C websites. Logged, de-uped and re-tested issues. 

Integration with Elgar booking system for Eurostar times and prices which were combined with hotels. Complex business rules to incorporate train travel from anywhere in the UK to Paris via two-leg train journey. Tested B2B, B2C on desktop & mobile. 

Testimonials

“Jane led the customer experience, user journey and conversion activities for the digital team at SuperBreak. She was a one-person army and successfully led the complex implementation of flights and Eurostar into our online environment. Her passion for putting the customer first at every decision point and being meticulous in planning and project management enabled us to have complete faith in her ability to deliver. Anyone who avails themselves of Jane’s digital services should know that they are in excellent hands, I can’t recommend her highly enough.”